OBA - Demand Is Not Enough


During this recessionary period companies are continuing to struggle with managing uncertain demand. Whilst a select number of strong performing companies have managed to grow at a rate that significantly outstrips their peer group – for the most part companies are facing three fundamental but solvable challenges. When overcome, these challenges will prove to be the key in driving up business performance.

This research conducted by
OBA and London Business School, covered the responses and interview feedback from over 50 Business Directors/Managers from FTSE 100 & Fortune 500 companies.

To learn more and read a copy of the report click on the link below:

Demand Is Not Enough